ETERNAL COMES TO DUNK

Some of the most timeless moments in sports are about to become a whole lot more collectible. Today,Panini America, the world’s largest sports and entertainment collectibles company and the exclusive traditional trading card partner of the NBA, will launch Panini Eternal, a new on-demand trading card platform that will deliver unique and rare trading cards honoring the most iconic accomplishments in sports history, special tributes and commemorations of past championships.

The new initiative launches today for the NBA and features Kyrie Irving of the NBA Champion Cleveland Cavaliers. The unique physical cards which also feature NBA Finals Game Worn Memorabilia will be available to order on the Panini Eternal website (https://store.paniniamerica.net/paninieternal.html) for just 48 hours.

For our Dunk Digital fans, we are also providing special digital variations of the cards for Dunk! Collectors will be able to chase the Eternal Insert along with special Memorabilia versions within the APP! Like the physical cards, these cards will only be available for 48 hours!

Today’s Eternal digital cards will only be available in Dunk in the following packs until 1pm EST 9/11/2016:

• Eternal Coin Pack – 100 Coins – 1:25 odds on average to pull an Eternal Base Insert
• Eternal Guarantee Pack – $4.99USD – 1 guaranteed Panini Eternal Insert per pack
• Eternal Memorabilia Pack – $9.99USD – 1 guaranteed Panini Eternal Memorabilia Insert per pack – Available ONLY in this pack

New Panini Eternal products will be offered throughout the year on Mondays, Wednesdays and Fridays. Look for exclusive memorabilia and signature variations in the future as well!

Remember, you can also own the physical versions of these trading cards by going to the Panini Eternal website (https://store.paniniamerica.net/paninieternal.html) and ordering there!